The service uptime for any shared website hosting account is of essential importance. If you use a web server which has recurrent problems and your website is not available for extended periods of time, it is more likely that website visitors will not return. Provided you have an online store, for instance, this will mean lost prospective customers smaller financial gain. Your websites could even get penalized by search engines like google with lower rankings regardless how good their content is. In order to avoid this type of scenario, you should always make sure that the hosting service you receive is stable. This way, the success of your website will depend entirely on its content and your advertising campaigns and will not be affected by hosting-related elements that you have no control of.