Whois Privacy Protection, at times also referred to as Privacy or Whois Privacy Protection, is a service that hides the authentic contact info of domain name registrants on WHOIS check websites. Without such protection, the name, address and email account of any domain name registrant will be openly visible. Providing fake information during the registration process or changing the genuine information afterwards will just not work, as doing such a thing may result in the domain name registrant losing his/her domain ownership rights. The policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS info must be valid and up to date at all times. The Whois Privacy Protection service was introduced by domain registrars as a response to the rising concerns for potential identity fraud. If the protection service is active, the domain registrar’s contact info will show up instead of the domain registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are certain country-code ones that don’t.