A TXT record is text in free, human-readable form, that's associated with a domain as a DNS record for one purpose or another. The most popular use of a TXT record is to add your web site to a search engine or to an analytics platform, which provides information about the web traffic to your site. Setting up this type of a record can serve as confirmation that you're the domain address owner and they will supply the content you need to include as the value when you create the record. Another application of a TXT record is to verify that an e-mail message is sent by the domain address owner and from a trusted web server - this is the so-called SPF protection, which helps prevent any electronic address created under your domain name to be forged and unauthorized individuals to send out junk mail making it appear like it was mailed from your own mailbox. You may include any other information you want to be associated with your domain name in a TXT record as well.