Web and FTP statistics are usually provided in the standard website hosting service. They can show you how your websites behave regarding popularity and visits, which can help you improve various sections or adjust an advertising campaign. There are various pieces of software with which you can keep tabs on the traffic to a site and while a few of them are more thorough, there is a fundamental amount of data they all display. This includes the everyday and the monthly visits, the referrer - i.e. if the visits came directly or from a third-party Internet site, the most visited webpages, etcetera. This type of info can offer you an idea of where most of the targeted traffic comes from or which webpages are more popular, so you can take steps and improve the content on the other webpages or start marketing differently, so that you can increase the amount of visitors and the time they spend on the site. Subsequently, this will enable you to maximize your profits.